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I joined the Department of  Business in 2013 as an Assistant Professor of Marketing. My research interests lie in the broad domain of marketing strategy. I am specifically interested in trying to find answers to questions pertaining to strategic alliances, standard setting, technology markets and innovation. 

SELECTED PUBLICATIONS 

“Drivers of Alliance Terminations: An Empirical Examination of the Bio-pharmaceutical Industry”, with M.M. Zondag. Industrial Marketing Management, July, 2015.