“Everybody has a side hustle.” I heard that years ago and it's stayed with me ever since. I've always had some kind of side project going on. The kind that keeps me up late at night, the kind the paying gigs seem to get in the way of. Well, recently, while looking through some of my personal projects from the past, I had a thought: I grabbed a few of my favorites from the shelf, dusted them off, took a fresh look and said, 'Hey, maybe it's time to find you a new home.' So I created SHOP-SMC, a side hustle where I can share some the ideas I love best. Hope you enjoy it as much as I enjoyed making it!
My main hustle—my day job—is that of an art director/designer. My motto, Explore, Discover and Build, describes how I go about creating smart and elegant solutions for some of today's leading brands.
Discover some of my work here: scottmcfaddencreative.com